Open for Business!: How to Write Letters That Get Results

Sales letters are a powerful marketing tool. Yet many top sales people can't write good ones. What does it take to make their powers of persuasion come alive on paper or in e-mails? Award-winning copywriter and lecturer Courtney Ferguson has the answers in this lively new book. With over 40 real-life examples - including many "before" and "after" versions - you'll learn how to make your sales lett...
By Courtney Ferguson
Paperback: 220 pages
Publisher: McGraw-Hill Publishing Co. (March 1, 2001)
Language: English
ISBN-10: 0077097696
ISBN-13: 978-0077097691
Package Dimensions: 9.6 x 7.4 x 0.6 inches
Format: PDF Text TXT book
- Open for Business!: How to Write Letters That Get Results pdf
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- Open for Business!: How to Write Letters That Get Results text
- 978-0077097691 pdf
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