The Better Mousetrap: Brand Invention in a Media Democracy
Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more?Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies b...
By Simon Pont
Paperback: 296 pages
Publisher: Kogan Page (December 28, 2012)
Product Dimensions: 6.3 x 0.6 x 9 inches
Format: PDF ePub djvu ebook
When I noted the subtitle of Simon Pont's book, "Brand Invention in a Media of Democracy," I immediately - and incorrectly - assumed that his focus would be on how effective branding can help to create or increase demand for whatever is offered. It could be a product, a service, or both. In fact, Po...
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