The Better Mousetrap: Brand Invention in a Media Democracy

 The Better Mousetrap: Brand Invention in a Media Democracy ebook

Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more?Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies b...

By Simon Pont
Paperback: 296 pages
Publisher: Kogan Page (December 28, 2012)
Language: English
ISBN-10: 0749466219
ISBN-13: 978-0749466213
Product Dimensions: 6.3 x 0.6 x 9 inches
Format: PDF ePub djvu book

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Reviews:
When I noted the subtitle of Simon Pont's book, "Brand Invention in a Media of Democracy," I immediately - and incorrectly - assumed that his focus would be on how effective branding can help to create or increase demand for whatever is offered. It could be a product, a service, or both. In fact, Po...


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  • The Better Mousetrap: Brand Invention in a Media Democracy pdf
  • Download The Better Mousetrap: Brand Invention in a Media Democracy pdf
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  • 978-0749466213 pdf
  • Download 0749466219 epub

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